The Strategy And Tactics of Pricing: A Guide to Growing More Profitably - Couverture souple

Nagle, Thomas T.; Hogan, John

 
9780131856776: The Strategy And Tactics of Pricing: A Guide to Growing More Profitably
Couverture souple
ISBN 10 : 0131856774 ISBN 13 : 9780131856776
Editeur : Routledge, 2005

Synopsis

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Revue de presse

“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”

Scott Heekin-Canedy

President and General Manager

The New York Times

 

“...a roadmap to profitable growth, this book helps you put the theories into

practice and deliver measurable results.”

Mark A. Kopelman

Vice President, Strategy and Marketing

RR Donnelley

 

“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”

Keith Bradley, President

Ingram Micro, North America

 

“Most executives name pricing as their major challenge and major weakness.  This book is an answer.  It is full of new ideas and insights.”

Philip Kotler

Northwestern University

 

“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”

Eric Mitchell, President

The Professional Pricing Society

 

 

 

 

 

Présentation de l'éditeur

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses

The Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2005
Langue
anglais
ISBN 10 
0131856774
ISBN 13 
9780131856776
Reliure
Broché
Numéro d'édition
4
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible