Integrated Advertising, Promotion and Marketing Communications - Couverture souple

Clow, Kenneth E.

Couverture souple

ISBN 10 : 0131866222 ISBN 13 : 9780131866225

Editeur : Pearson, 2006

Synopsis

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

A propos du livre

Quatrième de couverture

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

• Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
• Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
• The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
• Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
• Instructions and row-by-row help are provided throughout the software.
• Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Présentation de l'éditeur

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0131866222
• ISBN 13: 9780131866225
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie