Articles liés à Strategic Marketing Problems: Cases And Comments
Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.
Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:
- Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
- Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
- Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.
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READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Marketing Problems : Cases and Comments
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Pearson Education, Limited, 2006
ISBN 10 : 0131871528
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Strategic Marketing Problems Cases and Comments
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Hardcover. Etat : Neu. Neu -For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world. 736 pp. Englisch. N° de réf. du vendeur INF1000005628
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases and Comments
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Hardcover. Etat : Very Good. Strategic Marketing Problems: Cases and Comments This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780131871526
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Strategic Marketing Problems: Cases And Comments
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ISBN 10 : 0131871528
ISBN 13 : 9780131871526
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Strategic Marketing Problems: Cases And Comments
Edité par
Pearson College Div, 2006
ISBN 10 : 0131871528
ISBN 13 : 9780131871526
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Strategic Marketing Problems: Cases And Comments
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ISBN 10 : 0131871528
ISBN 13 : 9780131871526
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.9. N° de réf. du vendeur G0131871528I4N00
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Strategic Marketing Problems: Cases And Comments
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ISBN 13 : 9780131871526
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Strategic Marketing Problems: Cases And Comments
Edité par
Pearson College Div, 2006
ISBN 10 : 0131871528
ISBN 13 : 9780131871526
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Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
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