Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.
Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:
- Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
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Quatrième de couverture
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems : Cases and Comments: Eleventh Edition
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Strategic Marketing Problems : Cases and Comments: Eleventh Edition
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Pearson/Prentice Hall, Upper Saddle River, NJ, 2007
ISBN 10 : 0131871528
ISBN 13 : 9780131871526
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Hardcover. Etat : Very Good. Eleventh Edition. Appears to have clean text. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Text appears to be clean. Size: 29 cm. 722 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing ; ISBN: 0131871528. ISBN/EAN: 9780131871526. Pictures of this item not already displayed here available upon request. Inventory No: 1561002095. N° de réf. du vendeur 1561002095
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