Strategic Marketing Problems: Cases And Comments - Couverture rigide

Kerin, Roger; Peterson, Robert

 
9780131871526: Strategic Marketing Problems: Cases And Comments
Couverture rigide
ISBN 10 : 0131871528 ISBN 13 : 9780131871526
Editeur : Pearson, 2006

Synopsis

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

 

The premier marketing strategy and management casebook in the world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Quatrième de couverture

A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.

Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:

  • Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
  • Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
  • Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.

Quatrième de couverture

READ ABOUT

  • Nokia's successful Segmentation Approach and resulting cell phone offerings
  • eBay's alternative market-entry options in Latin America
  • Nintendo's launch of Game Boy Color
  • Gateway Inc.'s controversial multi-channel strategy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2006
Langue
anglais
ISBN 10 
0131871528
ISBN 13 
9780131871526
Reliure
Relié
Nombre de pages
736
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780136107064: Strategic Marketing Problems: Cases and Comments

Edition présentée

ISBN 10 :  0136107060 ISBN 13 :  9780136107064
Editeur : Pearson, 2009
Couverture rigide