Technology Strategy for Managers and Entrepreneurship - Couverture souple

Shane, Scott

Couverture souple

ISBN 10 : 0131879324 ISBN 13 : 9780131879324

Editeur : Pearson, 2008

Synopsis

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

 

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance.  It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

A propos du livre

Présentation de l'éditeur

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

 

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance.  It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0131879324
• ISBN 13: 9780131879324
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 424
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas