Articles liés à Technology Strategy for Managers and Entrepreneurship

Technology Strategy for Managers and Entrepreneurship - Couverture souple

Shane, Scott

 
9780131879324: Technology Strategy for Managers and Entrepreneurship
Couverture souple
ISBN 10 : 0131879324 ISBN 13 : 9780131879324
Editeur : Pearson, 2008

Synopsis

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

 

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance.  It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

 

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance.  It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2008
Langue
anglais
ISBN 10 
0131879324
ISBN 13 
9780131879324
Reliure
Broché
Numéro d'édition
1
Nombre de pages
424
Coordonnées du fabricant
Pearson Benelux BV
productsafety@pearson.com

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