Writing and Speaking at Work: A Practical Guide for Business Communication

Bailey, Edward P.

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9780131881303: Writing and Speaking at Work: A Practical Guide for Business Communication

ISBN 10 : 0131881302 ISBN 13 : 9780131881303

Editeur : Pearson, 2007

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Book by Bailey Edward P

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Quatri�me de couverture :

The goal of Writing & Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This concise, easy-to-read text focuses directly on these two crucial communication skills. It offers students and professionals practical advice they can apply today and every day.

This third edition has been fully updated and provides the most up-to-date coverage of e-mail communication and computer presentation techniques.

New Features

A new chapter entitled "Writing for the Web" covers these key topics:

understanding how viewers look at Web pages
making your home page user-friendly
making your content pages efficient
making good design choices

You'll also find many relevant and up-to-date examples throughout the book.

Finally, a new Web site includes a concise summary of main points in each chapter and a short, interactive quiz to help reinforce those points.

Hallmark Features

Plain English Approach: Teaches students to write and speak clearly and efficiently.
Style: Promotes a more spoken style of writing―the standard for most businesses today.
Organization: Focuses on presenting the main point up front.
Document Layout: Explains how to create documents that look inviting and visually show the structure of the document.
Speaking: Shows students how to design a presentation so it's easier to give―and easier for the audience to understand.
Visual Aids: Emphasizes computer presentations―the up-to-date approach students must master to be competitive in the job market.

Quatri�me de couverture :

The goal of Writing and Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This easy to read, concise text focuses directly on those two crucial communication skills. It offers students and professionals practical advice they can apply today and every day in their future!

The new edition has been fully updated and provides the most up-to-date coverage of email communication and presentational techniques.

All NEW!!!

Chapter 11, Making the most of e-mail
Chapter 14, Developing a clear structure
Chapter 19, Preparing an annotated presentation

A must read for everyone in business!

Plain English Approach
Teaches students to write and speak clearly and efficiently.
Style
Urges a more spoken style of writing—the standard for most businesses today.
Organization
Focuses on presenting the main point up front.
Layout
Explains how to create documents that look inviting.
Speaking
Shows students how to design a presentation so it's easier to give—and easier for the audience to understand.
Visual Aids
Emphasizes computer presentations—the up-to-date approach students must master to be competitive in the job market.