Writing and Speaking at Work: A Practical Guide for Business Communication - Couverture souple

Bailey, Edward P.

Couverture souple

ISBN 10 : 0131881302 ISBN 13 : 9780131881303

Editeur : Pearson, 2007

Synopsis

For undergraduate and graduate courses in Business Communication.

 

Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.

 

Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.

 

A propos du livre

Quatrième de couverture

The goal of Writing & Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This concise, easy-to-read text focuses directly on these two crucial communication skills. It offers students and professionals practical advice they can apply today and every day.

This third edition has been fully updated and provides the most up-to-date coverage of e-mail communication and computer presentation techniques.

New Features

A new chapter entitled "Writing for the Web" covers these key topics:

• understanding how viewers look at Web pages
• making your home page user-friendly
• making your content pages efficient
• making good design choices

You'll also find many relevant and up-to-date examples throughout the book.

Finally, a new Web site includes a concise summary of main points in each chapter and a short, interactive quiz to help reinforce those points.

Hallmark Features

• Plain English Approach: Teaches students to write and speak clearly and efficiently.
• Style: Promotes a more spoken style of writing―the standard for most businesses today.
• Organization: Focuses on presenting the main point up front.
• Document Layout: Explains how to create documents that look inviting and visually show the structure of the document.
• Speaking: Shows students how to design a presentation so it's easier to give―and easier for the audience to understand.
• Visual Aids: Emphasizes computer presentations―the up-to-date approach students must master to be competitive in the job market.

Quatrième de couverture

The goal of Writing and Speaking at Work is to help students roll up their sleeves and actually learn to write and speak. This easy to read, concise text focuses directly on those two crucial communication skills. It offers students and professionals practical advice they can apply today and every day in their future!

The new edition has been fully updated and provides the most up-to-date coverage of email communication and presentational techniques.

All NEW!!!

• Chapter 11, Making the most of e-mail
• Chapter 14, Developing a clear structure
• Chapter 19, Preparing an annotated presentation

A must read for everyone in business!

• Plain English Approach
  Teaches students to write and speak clearly and efficiently.
• Style
  Urges a more spoken style of writing—the standard for most businesses today.
• Organization
  Focuses on presenting the main point up front.
• Layout
  Explains how to create documents that look inviting.
• Speaking
  Shows students how to design a presentation so it's easier to give—and easier for the audience to understand.
• Visual Aids
  Emphasizes computer presentations—the up-to-date approach students must master to be competitive in the job market.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0131881302
• ISBN 13: 9780131881303
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie