Articles liés à An Introduction to Revenue Management For The Hospitality...

An Introduction to Revenue Management For The Hospitality Industry: Principles and Practices for the Real World - Couverture souple

Tranter, Kimberly; Stuart-Hill, Trevor; Parker, Juston

 
9780131885899: An Introduction to Revenue Management For The Hospitality Industry: Principles and Practices for the Real World
Couverture souple
ISBN 10 : 0131885898 ISBN 13 : 9780131885899
Editeur : Pearson, 2008

Synopsis

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2008
Langue
anglais
ISBN 10 
0131885898
ISBN 13 
9780131885899
Reliure
Broché
Numéro d'édition
1
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie