Services Management: The New Paradigm In Hospitality - Couverture souple

Kandampully, Jay; Pearson Education, . .; Pearson Education

Couverture souple

ISBN 10 : 0131916548 ISBN 13 : 9780131916548

Editeur : Pearson, 2006

Synopsis

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

 

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts ― operations, marketing and human resources ― all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today ― including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial ― in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book ― ones that have proven so effective in other service sectors.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0131916548
• ISBN 13: 9780131916548
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie