Essentials of Entrepreneurship and Small Business Management: International Edition - Couverture souple

Zimmerer, Thomas W; Scarborough, Norman M.

Couverture souple

ISBN 10 : 0131918567 ISBN 13 : 9780131918566

Editeur : Pearson, 2004

Synopsis

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

A propos du livre

Quatrième de couverture

Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

• New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
• Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
• A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

Présentation de l'éditeur

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0131918567
• ISBN 13: 9780131918566
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie