IMC PlanPro Handbook featuring IMC PlanPro Software - Couverture souple

PALO, ALTO; Clow, Kenneth E.; Baack, Donald E.

Couverture souple

ISBN 10 : 0131998129 ISBN 13 : 9780131998124

Editeur : Prentice Hall, 2007

Synopsis

 

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

A propos du livre

Présentation de l'éditeur

 

With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0131998129
• ISBN 13: 9780131998124
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 195
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible