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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD: International Edition - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
For the undergraduate level Marketing Research course.
Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
Success in your dissertation is crucial to your overall success in your master’s qualification. Taking a step by step approach this book guides you through choosing, planning, researching and writing your dissertation. You will be encouraged to develop relevant skills and each step is illustrated by an example of what to do (and sometimes of what not to do). Crucially the assessment criteria are explained so that your work is focussed around the relevant academic objectives. Acknowledging that project work is often not sequential, but demands consideration of several stages at once, it advises how to juggle these challenges.
Key features of this book
- Focuses on how to survive and excel in your dissertation, aligning your work with academic assessment criteria.
- Takes a step by step, skills based approach guiding you through all aspects of your dissertation.
- Helps develop arguing and writing skills, useful in academia and the world of work beyond your dissertation.
- Doesn’t forget its sense of humour (and encourages you not to forget yours!)
Colin Fisher is a principal lecturer in Human Resource Management at Nottingham Business School, Nottingham Trent University. He and Alan Lovell have recently published Business Ethics & Values with Pearson Education. Colin has also helped hundreds of Nottingham Trent University students through their master’s projects.
Présentation de l'éditeur
For the undergraduate level Marketing Research course.
Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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