Articles liés à The Marketing Research Process
Synopsis
An introduction to the subject of marketing research. This work shows the importance of effective research to the marketing operation and to managerial decision-making. It focuses on a marketing company whilst developing products and services and also features case studies.
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Présentation de l'éditeur
The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research. The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition1995
- ISBN 10 0132028395
- ISBN 13 9780132028394
- ReliureRelié
- Langueanglais
- Numéro d'édition4
- Nombre de pages400
- Coordonnées du fabricantnon disponible
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The Marketing Research Process
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Hardcover. Etat : Very Good. The Marketing Research Process This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780132028394
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Marketing research process
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Marketing Research Process
Edité par
Prentice Hall, 1995
ISBN 10 : 0132028395
ISBN 13 : 9780132028394
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The Marketing Research Process
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ISBN 10 : 0132028395
ISBN 13 : 9780132028394
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