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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: International Edition - Couverture souple
Synopsis
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Revue de presse
“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability.”
Scott Heekin-Canedy
President and General Manager
The New York Times
“...a roadmap to profitable growth, this book helps you put the theories into
practice and deliver measurable results.”
Mark A. Kopelman
Vice President, Strategy and Marketing
RR Donnelley
“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”
Keith Bradley, President
Ingram Micro, North America
“Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights.”
Philip Kotler
Northwestern University
“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”
Eric Mitchell, President
The Professional Pricing Society
Présentation de l'éditeur
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses
The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: International Edition
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR012568821
Quantité disponible : 1 disponible(s)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: A Guide to Growing More Profitably
Edité par
Pearson, 2005
ISBN 10 : 0132043580
ISBN 13 : 9780132043588
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00132043580-G
Quantité disponible : 1 disponible(s)
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STRATEGY AND TACTICS OF PRICI
Edité par
PEARSON EDUCACION, 2005
ISBN 10 : 0132043580
ISBN 13 : 9780132043588
Ancien ou d'occasion
Couverture souple
Vendeur : OM Books, Sevilla, SE, Espagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : usado - bueno. N° de réf. du vendeur 9780132043588
Quantité disponible : 1 disponible(s)