Integrated Marketing Communications: A Systems Approach - Couverture rigide

Sirgy, M. Joseph

 
9780132056182: Integrated Marketing Communications: A Systems Approach
Couverture rigide
ISBN 10 : 0132056186 ISBN 13 : 9780132056182
Editeur : Pearson, 1997

Synopsis

Using a systems approach, this text explores the vital link between the marketing communications mix and strategic marketing. How-to in focus, it leads students step-by-step through the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals. *Introduces the concept of integrated marketing communications (IMC), systems concepts used to build the systems model of IMC, and a specific systems model of IMC *Explores, in depth, the core of the systems model: strategy and tactics; viewing them as a process hierarchy or decision tree

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
1997
Langue
anglais
ISBN 10 
0132056186
ISBN 13 
9780132056182
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible