Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation - Couverture souple

Sudharshan, Devantham

Couverture souple

ISBN 10 : 0132072424 ISBN 13 : 9780132072427

Editeur : Prentice Hall, 1995

Synopsis

Offering an approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and ideas with traditional notions, the text provides a basis for understanding and implementing all facets of marketing strategy. An instructor's manual is also available (0-02-418265-6).

A propos du livre

Présentation de l'éditeur

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.

Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0132072424
• ISBN 13: 9780132072427
• Reliure: Broché
• Nombre de pages: 500
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible