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Rethinking Marketing: The Entrepreneurial Imperative: International Edition - Couverture souple

Schindehutte, Minet; Morris, Michael; Pitt, Leyland

 
9780132079495: Rethinking Marketing: The Entrepreneurial Imperative: International Edition

Synopsis

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780132393898: Rethinking Marketing: The Entrepreneurial Imperative

Edition présentée

ISBN 10 :  0132393891 ISBN 13 :  9780132393898
Editeur : Pearson, 2008
Couverture souple