Selling Today: Creating Customer Value - Couverture rigide

Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael

 
9780132079952: Selling Today: Creating Customer Value
Couverture rigide
ISBN 10 : 013207995X ISBN 13 : 9780132079952
Editeur : Pearson, 2009

Synopsis

For undergraduate Personal Selling courses.

Students heading for a career in business will benefit from researched and proven selling techniques.

Professional sales skills are becoming increasingly important in today’s business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques.

In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne’s experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate Personal Selling courses.

Students heading for a career in business will benefit from researched and proven selling techniques.

Professional sales skills are becoming increasingly important in today’s business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques.

In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne’s experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2009
Langue
anglais
ISBN 10 
013207995X
ISBN 13 
9780132079952
Reliure
Relié
Nombre de pages
544
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780138152475: Selling Today: International Edition

Edition présentée

ISBN 10 :  0138152470 ISBN 13 :  9780138152475
Editeur : Pearson, 2009
Couverture souple