Selling Today: Partnering to Create Value - Couverture rigide

Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.

Couverture rigide

ISBN 10 : 0132109867 ISBN 13 : 9780132109864

Editeur : Pearson, 2011

Synopsis

Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

 

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

A propos du livre

 

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

 

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0132109867
• ISBN 13: 9780132109864
• Reliure: Relié
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie