Sports Marketing - Couverture rigide

Fetchko, Michael; Roy, Donald; Clow, Kenneth E.

Couverture rigide

ISBN 10 : 0132135469 ISBN 13 : 9780132135467

Editeur : Routledge, 2012

Synopsis

Understand the business of sports through a practitioner’s perspective.

 

Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.

 

A propos du livre

À propos de l'auteur

Michael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA. Donald P. Roy is professor of marketing at Middle Tennessee State University, USA. Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana Monroe, USA.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0132135469
• ISBN 13: 9780132135467
• Reliure: Relié
• Nombre de pages: 416
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne