Using MIS - Couverture souple

Kroenke, David M.

Couverture souple

ISBN 10 : 0132158183 ISBN 13 : 9780132158183

Editeur : Pearson, 2011

Synopsis

An engaging introduction to how people use IS to solve business problems.

 

Using MIS explains why MIS is the most important course in the business school by showing readers how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy.

 

With a new edition now publishing each year, Using MIS, 4e, contains fresh, new, and current material to help keep you up to date.

A propos du livre

Quatrième de couverture

David M. Kroenke entered the computing profession as a summer intern at Rand Corporation in 1967. Since then, his career has spanned education, industry, consulting, and publishing.

He has taught at Colorado State University, Seattle University, and the University of Washington, where he currently teaches. Over the years he has led dozens of teaching seminars for college professors. In 1991 the International Association of Information Systems names him Computer Educator of the Year.

 

In industry, Kroenke has worked for the U.S. Air Force and Boeing Computer Services, and he was a principal in the startup of three companies. He also was vice president of product marketing and development of the Microrim Corporation and was chief technologist for the database division of Wall Data, Inc. He is the father of the semantic object data model. Kroenke's consulting clients include the IBM Corporation, Microsoft, Computer Sciences Corporation and numerous other companies and organizations.

 

His text Database Processing was first published in 1977 and is now in its tenth edition. He has published many other textbooks, including the classic Business Computer Systems, (1981). More recently he authored Database Concepts, which is in its second edition. An avid sailor, Kroenke also wrote Know Your Boat: The Guide to Everything That Makes Your Boat Work. Kroenke lives in Seattle. He is married and has two children and two grandchildren. 

Présentation de l'éditeur

An engaging introduction to how people use IS to solve business problems.

 

Using MIS explains why MIS is the most important course in the business school by showing readers how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy.

 

With a new edition now publishing each year, Using MIS, 4e, contains fresh, new, and current material to help keep you up to date.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0132158183
• ISBN 13: 9780132158183
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie