Articles liés à Advertising & IMC: Principles & Practice
Synopsis
<>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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Présentation de l'éditeur
<>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Biographie de l'auteur
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Advertising & IMC: Principles and Practice
Edité par
Pearson, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.4. N° de réf. du vendeur G0132163640I5N00
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising & IMC: Principles and Practice
Edité par
Pearson, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.41. N° de réf. du vendeur G0132163640I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising & IMC: Principles and Practice, 9th Edition
Edité par
Pearson, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.41. N° de réf. du vendeur G0132163640I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising & IMC: Principles and Practice, 9th Edition
Edité par
Pearson, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.41. N° de réf. du vendeur G0132163640I5N00
Quantité disponible : 1 disponible(s)
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Advertising IMC Principles an
Edité par
Prentice Hall, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. N° de réf. du vendeur 00081703703
Quantité disponible : 2 disponible(s)
Image d'archives
Advertising IMC Principles an
Edité par
Prentice Hall, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00088336779
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising IMC: Principles and Practice, 9th Edition
Edité par
Pearson, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : Off The Shelf, Antonia, MO, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. N° de réf. du vendeur 4WILKM00MRO9
Quantité disponible : 1 disponible(s)
Edition internationale
Advertising & IMC: Principles & Practice, 9th
Edité par
Prentice Hall, Boston, MA, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Neuf
Trade paperback
Vendeur : Aideo Books, San Marino, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Trade paperback. Etat : New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Glued binding. Paper over boards. 657 p. Contains: Illustrations. Audience: General/trade. N° de réf. du vendeur K1530000477
Quantité disponible : Plus de 20 disponibles
Edition internationale
Advertising and IMC : Principles and Practice, 9th edition
Edité par
Old Tappan, NJ, U.S.A.: Prentice Hall PTR, 2011
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Neuf
Soft cover
Vendeur : Sizzler Texts, SAN GABRIEL, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : New. Etat de la jaquette : New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. N° de réf. du vendeur ABE-10787132514
Quantité disponible : Plus de 20 disponibles
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Advertising & IMC Principles and Practice 9e w/ Access Code
Edité par
Prentice Hall, USA, 2012
ISBN 10 : 0132163640
ISBN 13 : 9780132163644
Ancien ou d'occasion
Couverture rigide
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Very Good. Ninth Edition. w/ Access Code. Text has Some minor Marking, Light Shelf Wear, Looks nice. 657 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132163640. ISBN/EAN: 9780132163644. Pictures of this item not already displayed here available upon request. Inventory No: 1561062754. N° de réf. du vendeur 1561062754
Quantité disponible : 1 disponible(s)