Advertising & IMC: Principles & Practice - Couverture rigide

Moriarty, Sandra; Mitchell, Nancy; Wells, William

 
9780132163644: Advertising & IMC: Principles & Practice
Couverture rigide
ISBN 10 : 0132163640 ISBN 13 : 9780132163644
Editeur : Pearson College Div, 2011

Synopsis

<>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Biographie de l'auteur

 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson College Div
Date d'édition
2011
Langue
anglais
ISBN 10 
0132163640
ISBN 13 
9780132163644
Reliure
Relié
Nombre de pages
657
Coordonnées du fabricant
non disponible
Personne responsable
non disponible