Advertising & IMC: Principles & Practice - Couverture rigide

Moriarty, Sandra; Mitchell, Nancy; Wells, William

Couverture rigide

ISBN 10 : 0132163640 ISBN 13 : 9780132163644

Editeur : Pearson College Div, 2011

Synopsis

<>An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

A propos du livre

Présentation de l'éditeur

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Biographie de l'auteur

 

Détails de l'édition

• Éditeur: Pearson College Div
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0132163640
• ISBN 13: 9780132163644
• Reliure: Relié
• Nombre de pages: 657
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie