Marketing: Real People, Real Choices - Couverture souple

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.

Couverture souple

ISBN 10 : 013217684X ISBN 13 : 9780132176842

Editeur : Pearson, 2011

Synopsis

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

A propos du livre

Présentation de l'éditeur

Real people, real choices–give students a real feel for marketing.

 

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

 

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 013217684X
• ISBN 13: 9780132176842
• Reliure: Broché
• Nombre de pages: 600
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie