Marketing: Defined, Explained, Applied

Levens, Michael

ISBN 10 : 0132177471 ISBN 13 : 9780132177474

Editeur : Pearson, 2011

Synopsis

A unique and easy-to-read breakdown of marketing information.

"Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0132177471
• ISBN 13: 9780132177474
• Reliure: Feuillets mobiles
• Numéro d'édition: 2
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie