Typesense: Making Sense of Type on the Computer - Couverture souple

Wheeler, Susan G.; Wheeler, Gary S.

Couverture souple

ISBN 10 : 0132190109 ISBN 13 : 9780132190107

Editeur : Pearson, 2006

Synopsis

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

 

TypeSense makes understanding type easier by taking readers from the broadest decisions, made first in a document or design, to the detailed decisions, made later in the design’s development.

 

Susan G. Wheeler's enduring fascination with typefaces-the beautiful shapes, diverse styles, and the typographic artwork created from them is something she enjoys sharing with others. Working with type, however, can be daunting for beginning design and typography students or new publication design students. All the details, rules, stylistic variations, and interrelationships feel overwhelming at first.  After realizing there were no texts at the intermediate level on the market that addressed the issue as comprehensively as she wanted (history, typesetting, typography design, and publication design) and presented typographic documents and designs from the initial research through to their conclusion.  Typesense fills the need for such a text.

A propos du livre

Présentation de l'éditeur

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

 

TypeSense makes understanding type easier by taking readers from the broadest decisions, made first in a document or design, to the detailed decisions, made later in the design’s development.

 

Susan G. Wheeler's enduring fascination with typefaces-the beautiful shapes, diverse styles, and the typographic artwork created from them is something she enjoys sharing with others. Working with type, however, can be daunting for beginning design and typography students or new publication design students. All the details, rules, stylistic variations, and interrelationships feel overwhelming at first.  After realizing there were no texts at the intermediate level on the market that addressed the issue as comprehensively as she wanted (history, typesetting, typography design, and publication design) and presented typographic documents and designs from the initial research through to their conclusion.  Typesense fills the need for such a text.

Quatrième de couverture

TypeSense is a comprehensive textbook on typography, typesetting, and typographic design focusing on the effective use of type in any environment: print or electronic, textual or graphic. TypeSense divides the explanation of type into four areas of usage: on a page, in a paragraph, in a sentence, and as a design element. These areas are introduced by a brief historical overview of typesetting systems, major historic typographers, and requisite typographic terminology. An extended discussion of evaluating typography, proofreading procedures, and using proofreaders' marks is included. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0132190109
• ISBN 13: 9780132190107
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie