Advertising Research: Theory and Practice - Couverture rigide

Davis, Joel J.

Couverture rigide

ISBN 10 : 0132218135 ISBN 13 : 9780132218139

Editeur : Pearson, 1996

Synopsis

Appropriate for courses in Advertising Research.

This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways―breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

A propos du livre

Présentation de l'éditeur

Appropriate for courses in Advertising Research.

This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways—breadth, depth, integration and currency. This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0132218135
• ISBN 13: 9780132218139
• Reliure: Relié
• Nombre de pages: 695
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie