Meetings, Expositions, Events and Conventions: An Introduction to the Industry - Couverture rigide

Fenich, George G.

 
9780132340571: Meetings, Expositions, Events and Conventions: An Introduction to the Industry

Synopsis

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780138137557: Meetings, Expositions, Events & Conventions: International Edition

Edition présentée

ISBN 10 :  0138137552 ISBN 13 :  9780138137557
Editeur : Pearson, 2009
Couverture souple