Effective Public Relations - Couverture souple

Couverture souple

ISBN 10 : 0132450356 ISBN 13 : 9780132450355

Synopsis

Book by Cutlip Scott M

A propos du livre

Présentation de l'éditeur

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Présentation de l'éditeur

For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

Détails de l'édition

• Langue: anglais
• ISBN 10: 0132450356
• ISBN 13: 9780132450355
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible