Competing in Tough Times: Business Lessons from L. L. Bean, Trader Joe's, Costco, and Other World-Class Retailers - Couverture rigide

Berman, Barry R.

 
9780132459198: Competing in Tough Times: Business Lessons from L. L. Bean, Trader Joe's, Costco, and Other World-Class Retailers
Couverture rigide
ISBN 10 : 0132459191 ISBN 13 : 9780132459198
Editeur : Financial TImes Prentice Hall, 2010

Synopsis

Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.

 

Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more.

 

To support each approach, he presents full-length examples from retailers covering every market sector, from consumer goods to apparel to technology. He thoroughly examines top retailers such as Aldi, Amazon.com, L.L. Bean, Publix, Stew Leonard's, Wegman's, and Whole Foods, and shares powerful insights drawn from the experiences of other leaders--from Au Bon Pain to Best Buy, Family Dollar to Target, Tesco to Walgreen.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Barry Berman is the Walter `Bud’ Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY).

 

Barry Berman is co-author of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals.

 

Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also co-founder of the American Marketing Association’s Special Interest Group in Retail Management.

 

Barry Berman has consulted for Duane-Reade, Fortunoff’s, Kohl’s, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Financial TImes Prentice Hall
Date d'édition
2010
Langue
anglais
ISBN 10 
0132459191
ISBN 13 
9780132459198
Reliure
Relié
Numéro d'édition
1
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780134770307: Competing in Tough Times: Business Lessons from L.l.bean, Trader Joe's, Costco, and Other World-class Retailers

Edition présentée

ISBN 10 :  0134770307 ISBN 13 :  9780134770307
Editeur : Addison Wesley, 2017
Couverture souple