For one semester MBA Managerial Economics courses
Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
For one semester MBA Managerial Economics courses
Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Bookbot, Prague, Rébublique tchèque
Softcover. Etat : As New. Leichte Kratzer / Abnutzungen / Druckstellen. After reading this book, business managers should have a good understanding of how changes in different economic variables impact the macroeconomic policy goals of full employment, a stable price level, and sustained economic growth. This book presents economic theory that goes beyond the often complicated principles of economics, and allows readers to understand the role of economics in business decision-making. Combining elements of both micro- and macroeconomics, this book covers: demand, supply, and equilibrium; production and cost analysis; market structures (perfect competition, monopolies, and oligopolies); government spending; and bank reserves. An excellent study of the economics of decision-making for business managers and executives. N° de réf. du vendeur 11ead8c1-66c0-48b0-8092-0571d2526294
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