Strategic Marketing Problems: Cases and Comments: International Edition - Couverture souple

Kerin, Roger; Peterson, Robert

Couverture souple

ISBN 10 : 0132465493 ISBN 13 : 9780132465496

Editeur : Pearson, 2009

Synopsis

For undergraduate and graduate marketing strategy courses.

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.  

The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.

A propos du livre

Quatrième de couverture

A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.

Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:

• Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
• Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
• Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0132465493
• ISBN 13: 9780132465496
• Reliure: Broché
• Nombre de pages: 744
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie