Essentials of Strategic Management: International Edition - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

 
9780132478816: Essentials of Strategic Management: International Edition

Synopsis

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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