Integrated Advertising, Promotion, and Marketing Communications - Couverture souple

Clow, Kenneth E.; Baack, Donald E.

Couverture souple

ISBN 10 : 0132538962 ISBN 13 : 9780132538961

Editeur : Pearson, 2011

Synopsis

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

A propos du livre

Présentation de l'éditeur

Examine advertising and promotions through the lens of integrated marketing communications.

 

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

 

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0132538962
• ISBN 13: 9780132538961
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie