Marketing Management - Couverture souple

Kotler, Philip

Couverture souple

ISBN 10 : 0132613638 ISBN 13 : 9780132613637

Editeur : Pearson Education (US), 1996

Synopsis

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

A propos du livre

Présentation de l'éditeur

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0132613638
• ISBN 13: 9780132613637
• Reliure: Broché
• Nombre de pages: 832
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne