Get Bold: Using Social Media to Create a New Type of Social Business - Couverture souple

Livre 9 sur 14: IBM Press

Carter, Sandy

 
9780132618311: Get Bold: Using Social Media to Create a New Type of Social Business
Couverture souple
ISBN 10 : 0132618311 ISBN 13 : 9780132618311
Editeur : IBM Press, 2011

Synopsis

Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business valuefrom social media on every continent, in any marketplace.

 

Written by an award-winning social media evangelist who has helped make social media work in 60+ countries, it includes case studies and lessons learned from multiple business segments.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Sandy Carter is VP, Social Business and Collaboration Solutions, responsible for directing IBM's Social Business initiative, working with companies becoming Social Businesses and evangelizing social business concepts and best practices. Fast Company named her one of the most influential women in technology and Everything Channel's CRN magazine recently named her one of the most powerful 100 women in channels. She is the author of The New Language of Business, which won the 2008 Platinum MarCom Award, and The New Language of Marketing 2.0, winner of the 2009 Silver Marketing Sherpa award.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IBM Press
Date d'édition
2011
Langue
anglais
ISBN 10 
0132618311
ISBN 13 
9780132618311
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible