Synopsis
Core strategic management concepts without the excess.
Just the essentials–Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
The fourth edition features several new and updated cases.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Core strategic management concepts without the excess.
Just the essentials– Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
The fourth edition features several new and updated cases.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
