Articles liés à Marketing Management And Strategy. Second Edition
Synopsis
The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top business schools as a textbook on MBA programmes. It has been extensively used on CIM and post-experience programmes for senior managers around the world. What the experts say about Marketing Management and Strategy: This splendid book is going to be required reading for everyone wanting to develop their marketing skills. Peter Davis, Chairman, Reed Elsevier plc It offers a masterly integration of marketing strategy and tactics. Professor Jean-Claude Larréché, INSEAD, France Peter Doyle is a professional in everything he does. This book is of real value. Tony O'Reilly, Chairman, President and CEO, H.J. Heinz Company ... beautifully clear and readable - read Peter Doyle. Professor Ken Simmonds, London Business School The best and most practical guide to marketing strategy that I have seen. Tony Hales, Chief Executive, Allied Lyons plc Gives detailed guidance... an invaluable aid to management. Jonathan Fry, Chief Executive, Burmah Castrol plc ... of great relevance and practical benefit. F. David Brooks, Chairman and Managing Director, Cadbury Limited An ideal text for MBA students and essential reading for managers. Exciting, rigorous, and practical. This book will be influential in shaping the future of marketing. Professor Nigel Piercy, Cardiff Business School
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Peter Doyle, MBA, PhD, is Professor of Marketing and Strategic Management at the University of Warwick, where he heads both the executive and MBA programmes. He is one of the world's leading academics and an experienced consultant on marketing and strategy.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Management and Strategy
Edité par
Prentice Hall, 1998
ISBN 10 : 0132622394
ISBN 13 : 9780132622394
Ancien ou d'occasion
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 51423961-6
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management & Strategy
Edité par
Prentice Hall, 1998
ISBN 10 : 0132622394
ISBN 13 : 9780132622394
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001302995
Quantité disponible : 3 disponible(s)
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Marketing Management and Strategy
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Marketing Management and Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780132622394
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Marketing Management and Strategy
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780132622394
Quantité disponible : 2 disponible(s)
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Marketing Management & Strategy
Edité par
Financial Times/ Prentice Hall, 1998
ISBN 10 : 0132622394
ISBN 13 : 9780132622394
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780132622394. N° de réf. du vendeur 9611125
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Management & Strategy
Edité par
Prentice Hall, 1998
ISBN 10 : 0132622394
ISBN 13 : 9780132622394
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780132622394. N° de réf. du vendeur 9611124
Quantité disponible : 1 disponible(s)
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Marketing Management and Strategy (2nd Edition)
Edité par
Prentice Hall, 1998
ISBN 10 : 0132622394
ISBN 13 : 9780132622394
Ancien ou d'occasion
Paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA78701326223946
Quantité disponible : 1 disponible(s)