Articles liés à Principles Of Marketing
Présentation de l'éditeur
Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. Illustrative examples and cases are drawn not only from Europe, but from North America, Southeast Asia and Africa, and cover a broad range of products and services. Parts 1-3 of the text cover the context of marketing and strategic issues, and are followed in parts 4-7 by coverage of the four marketing mix elements.
Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses:
*Improved signposting and navigation within chapters to highlight core/basic material.
*Reduce density of text narrative and design, so improving digestion/accessibility of text.
*Improved consistency, flexibility and level/range of case material/questions and assessment material.
Lecturer Resource Manual: c 300 pages, looseleaf/pre-punched (0-13-262262-9).
Chapter objectives/overviews; OHP notes; discussion issues guide answers; case study debriefs.
OHP Masters: c 150 A4 black/white sheets in new vertical format (0-13-934399-7).
PowerPoint CD-ROM: c 150 full-colour slides (0-13-934381-4).
PHLIP site - 1999.
Interactive Marketing Software: Student Edition (0-87777586-9.)
Interactive Marketing and text Value Pack (£30.95/$55.95) (0-13-934407-1).
Revue de presse
'Beautifully laid out, with an accessible and highly readable style, this new edition has impressive case support to bring the dynamics of modern European marketing vividly into focus. An indispensable text for new and intermediate level students alike'
Geoffrey Wootten, International Business School Breda, The Netherlands
'There are few equivalent alternatives to Principles of Marketing when it comes to learning contemporary marketing. In Principles of Marketingthe reader will find the important basics of marketing, but also up-to-date theories and techniques. Even experienced marketers will find some of the new chapters of interest'
Thomas Helgesson, Halmstad University, Sweden
'The additions to the second European edition bring the reader up-to-date with the tools available to the modern marketer. It is an enhancement of an already valuable aid to teaching and learning'
Stephen Mitchell, Gloucestershire Business School, UK
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 47,78
Gratuit expédition depuis Etats-Unis vers France
Destinations, frais et délaisRésultats de recherche pour Principles Of Marketing
Image d'archives
Principles of Marketing: European Edition
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780132622547
Quantité disponible : 2 disponible(s)
Image d'archives
Principles of Marketing: European Edition
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Principles of Marketing: European Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780132622547
Quantité disponible : 2 disponible(s)
Image d'archives
Principles of Marketing: European Edition
Edité par
Financial Times/ Prentice Hall, 1998
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. N° de réf. du vendeur CHL6801807
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing: European Edition
Edité par
Financial Times/ Prentice Hall, 1998
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. N° de réf. du vendeur CHL10557415
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing
Edité par
Prentice Hall, 1999
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:9780132622547. N° de réf. du vendeur 9088918
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing
Edité par
Financial Times/ Prentice Hall, 1999
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2250grams, ISBN:9780132622547. N° de réf. du vendeur 9727285
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing Euro Edition
Edité par
Prentice Hall, 1998
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2050grams, ISBN:9780132622547. N° de réf. du vendeur 9250394
Quantité disponible : 1 disponible(s)
Image d'archives
PRINCIPLES OF MARKETING
Edité par
Unbekannt, 1998
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 496599/203
Quantité disponible : 2 disponible(s)
Image d'archives
PRINCIPLES OF MARKETING
Edité par
Unbekannt, 1998
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 496599/202
Quantité disponible : 2 disponible(s)
Image d'archives
Principles of Marketing Euro Edition
Edité par
Pearson Education (US), United States, Upper Saddle River, 1998
ISBN 10 : 0132622548
ISBN 13 : 9780132622547
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. Illustrative examples and cases are drawn not only from Europe, but from North America, Southeast Asia and Africa, and cover a broad range of products and services. Parts 1-3 of the text cover the context of marketing and strategic issues, and are followed in parts 4-7 by coverage of the four marketing mix elements. Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses: *Improved signposting and navigation within chapters to highlight core/basic material. *Reduce density of text narrative and design, so improving digestion/accessibility of text. *Improved consistency, flexibility and level/range of case material/questions and assessment material. Lecturer Resource Manual: c 300 pages, looseleaf/pre-punched (0-13-262262-9).Chapter objectives/overviews; OHP notes; discussion issues guide answers; case study debriefs. OHP Masters: c 150 A4 black/white sheets in new vertical format (0-13-934399-7). PowerPoint CD-ROM: c 150 full-colour slides (0-13-934381-4). PHLIP site - 1999. Interactive Marketing Software: Student Edition (0-87777586-9.) Interactive Marketing and text Value Pack (A GBP30.95/$55.95) (0-13-934407-1). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001277034
Quantité disponible : 2 disponible(s)