Strategic Management Concepts and Cases: A Competitive Advantage Approach - Couverture rigide

David, Fred R.

Couverture rigide

ISBN 10 : 0132664232 ISBN 13 : 9780132664233

Editeur : Pearson, 2012

Synopsis

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

A propos du livre

Présentation de l'éditeur

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0132664232
• ISBN 13: 9780132664233
• Reliure: Relié
• Nombre de pages: 688
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie