Strategic Management Concepts and Cases: A Competitive Advantage Approach - Couverture rigide

David, Fred R.

 
9780132664233: Strategic Management Concepts and Cases: A Competitive Advantage Approach
Couverture rigide
ISBN 10 : 0132664232 ISBN 13 : 9780132664233
Editeur : Pearson, 2012

Synopsis

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2012
Langue
anglais
ISBN 10 
0132664232
ISBN 13 
9780132664233
Reliure
Relié
Nombre de pages
688
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780132666213: Strategic Management Concepts: A Competitive Advantage Approach

Edition présentée

ISBN 10 :  0132666219 ISBN 13 :  9780132666213
Editeur : Pearson, 2012
Couverture souple