Strategic Management Concepts: A Competitive Advantage Approach - Couverture souple

David, Fred R.

Couverture souple

ISBN 10 : 0132666219 ISBN 13 : 9780132666213

Editeur : Pearson, 2012

Synopsis

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing up-to-date coverage in every chapter.

 

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0132666219
• ISBN 13: 9780132666213
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie