Meetings, Expositions, Events & Conventions: An Introduction to the Industry: International Edition - Couverture souple

Fenich, George G.

 
9780132719919: Meetings, Expositions, Events & Conventions: An Introduction to the Industry: International Edition

Synopsis

The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty.  With a broad view of the industry, MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e moves beyond just one segment to include all aspects related to the MEEC industry.  Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.  (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty.  With a broad view of the industry, MEETINGS, EXPOSITIONS, EVENTS & CONVENTIONS, 3/e moves beyond just one segment to include all aspects related to the MEEC industry.  Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.  (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780135124581: Meetings, Expositions, Events & Conventions: An Introduction to the Industry

Edition présentée

ISBN 10 :  0135124581 ISBN 13 :  9780135124581
Editeur : Pearson, 2011
Couverture rigide