Présentation de l'éditeur
Were you looking for the book with access to MyMarketingLab? This product is the book alone and does NOT come with access to MyMarketingLab. Buy Marketing: An Introduction, plus MyMarketingLab with Pearson eText: Global Edition, 11/e (ISBN 9780273767282) if you need access to the MyLab as well, and save money on this brilliant resource.
For undergraduate Principles of Marketing courses.
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
Need extra support?
This product is the book alone, and does NOT come with access to MyMarketingLab.
This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.
You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Marketing: An Introduction, plus MyMarketingLab with Pearson eText: Global Edition, 11/e (ISBN 9780273767282). Alternatively, buy access online at www.MyMarketingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing: An Introduction Student Value
Edité par
Pearson College Div (edition Student), 2012
ISBN 10 : 0132744171
ISBN 13 : 9780132744171
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Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
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Paperback. Etat : Fair. Student. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. N° de réf. du vendeur 0132744171-7-1
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Marketing An Introduction Student Value Armstrong, Gary and Kotler, Philip
Edité par
Pearson College Div, 2012
ISBN 10 : 0132744171
ISBN 13 : 9780132744171
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Couverture souple
Vendeur : College Campus, North Fort Myers, FL, Etats-Unis
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Etat : Good. Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used. N° de réf. du vendeur 013274403113122-CR02380621
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Marketing An Introduction 11th Edition
Edité par
Pearson, USA, 2013
ISBN 10 : 0132744171
ISBN 13 : 9780132744171
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Looseleaf
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
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Looseleaf. Etat : Very Good. 11th Edition. Text appears to be clean. This book is looseleaf. Pages may be missing. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132744171. ISBN/EAN: 9780132744171. Pictures of this item not already displayed here available upon request. Inventory No: 1561046335. N° de réf. du vendeur 1561046335
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