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Essence of Marketing Research (Essence of Management Series) - Couverture souple

Chisnall, Peter

 
9780132848299: Essence of Marketing Research (Essence of Management Series)

Synopsis

This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.