The Essence of Small Business - Couverture souple

Barrow, Colin

Couverture souple

ISBN 10 : 0132853620 ISBN 13 : 9780132853620

Editeur : Prentice-Hall, 1992

Synopsis

Part of the "Essence of Management" series, this text adopts a concise, analytical and uniform approach to the key topics of good business practice. It explains the size, scope and characteristics of small business and looks at the motivation and behaviour of those who run them, and the problems and pitfalls that face small firms which are different from those faced by larger, established firms. The authors provide a guide to preparing a business plan, describe sources of finance and start-up strategies, and explain how to manage a small business.

A propos du livre

Présentation de l'éditeur

The primary role of marketing managemernt, in any firm, is to evaluate the firm's competitiveness, then to design and execute effective marketing programmes. This book's practical approach helps the reader to analyse, select and evaluate appropriate conceptional frameworks for management decisions in the context of the international marketing process.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0132853620
• ISBN 13: 9780132853620
• Reliure: Broché
• Nombre de pages: 204
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible