Essence of Competitive Strategy, The - Couverture souple

Faulkner, David

 
9780132914772: Essence of Competitive Strategy, The
Couverture souple
ISBN 10 : 0132914778 ISBN 13 : 9780132914772
Editeur : Prentice Hall Ptr, 1994

Synopsis

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or Sbu) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

Biographie de l'auteur

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Prentice Hall Ptr
Date d'édition
1994
Langue
anglais
ISBN 10 
0132914778
ISBN 13 
9780132914772
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
non disponible