Book by Johnson Gerry
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Exploring Corporate Strategy is Europe s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Classic features
Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.
The seventh edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation ensure that this book continues to lead the way in exploring strategic management.
'Exploring Corporate Strategy is one of the outstanding texts in international management education. It combines clarity of structure and presentation with topical and enduring examples. It also has a depth of synthesis and critical reflection based on relevant research which is rare in textbooks.'
Andrew Pettigrew, Bath University Business School, United Kingdom
'Exploring Corporate Strategy is strong at integrating theory and practice … has an international perspective both in its theoretical coverage and its empirical illustrations and cases … is comprehensive and easy to combine with further theoretical readings.'
Leif Melin, Jonkoping International Business School, Sweden
'The seventh edition of this textbook offers yet another step in improvement both in the area of student support and its overall coverage. In particular the website is easily accessible, user friendly and provides a range of supplementary resources to engage and reinforce students' understanding of this complex area of study.'
John Toth, Leeds Business School, Leeds Metropolitan University, United Kingdom
'Exploring Corporate Strategy strikes a balance because it provides sound methodology and analysis, cleverly combined with a well-reasoned introduction to more contemporary paradigms. Thoughtful use of figures and tables provides clarity for students; the detailed cases are ideal for teaching purposes.'
Gerard Betros, University of Southern Queensland, Australia
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Destinations, frais et délaisVendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Muy bueno. : Este libro de Gerry Johnson y Kevan Scholes es una guía completa sobre los conceptos, métodos analíticos y procesos de desarrollo, selección, formulación e implementación de estrategias corporativas. Incluye texto y casos prácticos para facilitar la comprensión y aplicación de los conceptos. Es una herramienta útil tanto para estudiantes como para profesionales en el campo de la administración y la economía. EAN: 9780132964197 Tipo: Libros Categoría: Negocios y Economía Título: Exploring Corporate Strategy Autor: Gerry Johnson| Kevan Scholes Editorial: Prentice-Hall Idioma: en Páginas: 575 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-05-15-704915bb
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:0132964198. N° de réf. du vendeur 9164389
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780132964197. N° de réf. du vendeur 9427230
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Paperback. Etat : Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. N° de réf. du vendeur mon0000100847
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Softcover. Etat : Good. No Jacket. Solid binding. Moderate edgewear on the boards. Moderate shelf wear. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123703209
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