International Business: The Challenges of Globalization - Couverture souple

Wild, John J.; Wild, Kenneth L.

 
9780133063004: International Business: The Challenges of Globalization

Synopsis

MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

 

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

 

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

MARKET: Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals.

 

A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all.

 

The Seventh Edition better explains the influence of the global credit crisis and recent recession on international business, and even more fully embraces the crucial role of emerging markets in today’s global economy.

 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780133043488: Instructor's Review Copy for International Business

Edition présentée

ISBN 10 :  0133043487 ISBN 13 :  9780133043488
Editeur : Financial Times Prentice Hall, 2013
Couverture souple