Articles liés à Strategic Management and Competitive Advantage: Concepts...

Strategic Management and Competitive Advantage: Concepts and Cases - Couverture rigide

Barney, Jay; Hesterly, William

 
9780133127409: Strategic Management and Competitive Advantage: Concepts and Cases
Couverture rigide
ISBN 10 : 0133127400 ISBN 13 : 9780133127409
Editeur : Pearson Education Limited, 2014

Synopsis

For courses in strategy and strategic management.
 
Core strategic management concepts without the excess.
 
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
 
Teaching and Learning Experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Help Students Develop Critical Thinking Skills:  Proven pedagogy geared towards ensuring students grasp the concepts.
  • Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.

This package contains:

  • 0133127400 / 9780133127409: Strategic Management and Competitive Advantage, 5e
  • 0133113000 / 9780133113006 NEW MyManagementLab with Pearson eText Standalone Access Card for Strategic Management and Competitive Advantage, 5e

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For courses in strategy and strategic management.
 
Core strategic management concepts without the excess.
 
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
 
Teaching and Learning Experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Help Students Develop Critical Thinking Skills:  Proven pedagogy geared towards ensuring students grasp the concepts.
  • Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.

This package contains:

  • 0133127400 / 9780133127409: Strategic Management and Competitive Advantage, 5e
  • 0133113000 / 9780133113006 NEW MyManagementLab with Pearson eText Standalone Access Card for Strategic Management and Competitive Advantage, 5e

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2014
Langue
anglais
ISBN 10 
0133127400
ISBN 13 
9780133127409
Reliure
Relié
Numéro d'édition
5
Nombre de pages
592
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie